Sorel may be known for their comfy boots, but their sneakers are just as easy and feel-good on. Today, Zad is aiming to replicate Alfred’s success with Calidad Beer, a brand of Mexican-style lagers that, like his coffee company, lives at the intersection of design, storytelling and consumer experience.Īs part of our conversation, Zad spoke about how, despite no formal training in coffee or branding, he’s built one of the most beloved coffee chains in Southern California, why he believes that the company isn’t “doing anything groundbreaking,” the secret to Alfred’s “customer-first” focus and how he defines success for Calidad. Thats right, its the Alfred x Sorel collab you never knew you needed (but now must have, natch). Its stylish stylish big sister, Alfred Coffee & Kitchen, began pouring Portland-based Stumptown on the luxury shopping haunt in early 2013, just in time to be hashtagged across Instagram by the fashion bloggers early adopters of the photo-sharing app and social media-savvy java junkies that frequented the street. It’s not about ‘Is this the perfect latte art, yes or no?’” The personality is there, and we try to reflect that on social media.
and Romance at Alfred Coffee Happy Thursday butfirstcoffee alfredcoffee b. “We have a broader message that goes in many different directions. 571 likes, 31 comments - juliacomil on April 21, 2016: But First Coffee.
In an interview included in this episode, Zad explained that Alfred’s success and appeal is derived from its foundation as “a creative platform” focused on customer experience, rather than as a coffee brand.
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Conceived with the intention of creating a comfortable space and “Instagrammable” moments for its customers, the store quickly became a popular destination among social and celebrity influencers.Īlfred has since established itself as a prime example of how to marry brick-and-mortar retail with a memorable digital presence, having grown to 16 locations across the U.S. 8 Alfred Coffee is scheduled to open in its Marina del Rey location at the Boardwalk Shops (4635 Admiralty Way, just around the corner from HiHo Cheeseburger).
Seven years ago, Josh Zad opened Alfred Coffee, a stylish cafe nestled among the luxury boutiques in the Melrose Place neighborhood of West Hollywood.
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